127. H&M CONSCIOUS EXCLUSIVE EVENT

11:31:00 AM

Time for the event...
Last thursday (yes, after arriving at the airport in Brussel I went immediately to the event) I was invited to the H&M Conscious Exclusive event which was organised in the Antwerp Zoo. A beautiful location in between the nature and animals. There couldn't be a better place to hold their fashion show and to set up a pop up store.

I already got myself the white dress with black belt in Copenhagen. The collection was sold out around 12 o'clock and I was so happy to get my hands on the dress which was on my wishlist (see the post from March to know more). At the pop up show I tried on the blazer with the long open sleeves and the grey ruffled dress. Both came home with me too and now I need those warm summer nights to come to wear both of them as much as possible.

The fashion show itself was short but powerful. Showing the silhouettes with the special created items. Actually each item is strong and beautiful: for example the long skirt. It's just PERFECT. Unfortunately not my style so I wouldn't wear it at all. But the two dresses and blazer are perfect to update my minimalistic looks.

Even though the collection was quickly sold out in Belgium too, I'm wondering if you got some items of the collection? And what are your thoughts on this campaign?